Sophic Violet Cleanser 375ml - Blonde & Grey Toning

The ritual: Use when warmth begins to appear rather than automatically every wash. Follow with Moisture Conditioner or Treatment if your lightened hair needs additional hydration.

Its intensely violet pigment helps neutralise unwanted yellow and warm tones, but unlike toning products that focus so heavily on pigment that the hair is left feeling dry, this formula was developed with the condition of the hair firmly in mind.
The result is cooler, brighter-looking blonde or grey hair that still feels soft and cared for.

It is intentionally pigmented, so frequency can be adjusted according to how much toning your hair needs.

What you'll notice: Cleaner, cooler-looking blonde and grey tones without sacrificing softness.

Best for: Blonde, highlighted, lightened, silver or naturally grey hair prone to unwanted yellow or warm tones.

Key ingredients
Butterfly Pea is rich in antioxidants and anthocyanins to help support brightness and cool tones.
Kakadu Plum provides vitamin C-rich antioxidant support to help defend against everyday oxidative stress.
Quandong Extract helps nourish and soften, supporting smoothness and manageability.
Blue Cypress Oil supports scalp comfort and helps maintain hydration with a clean, calming aromatic note.

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Glycerin*, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Sodium Cocoamphoacteate, Sodium Cocoyl Isethionate, Clitoria Ternatea (Blue Butterfly Pea) Flower Extract, Santalum Acuminatum (Quandong) Fruit Extract, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract*, Callitris Intratropica (Blue Cypress) Wood Oil, Argania Spinosa (Argan) Kernel Oil*, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Betain, Benzyl Alcohol, Potassium Sorbate, Citric Acid, Sodium Glyconate, Benzoic Acid, CI 60730, Sorbic Acid, Sodium Benzoate.