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Sexual wellness deserves a place in the self-care conversation.
For Ilo Wellness, that belief is at the heart of everything they create. Founded to bridge the gap between intimate wellbeing and everyday self-care, the Australian brand is helping women feel more comfortable connecting with their bodies, prioritising pleasure and talking openly about sexual wellness.
With thoughtfully formulated, plant-based intimate and body care products, Ilo brings the same consideration we give to our skincare and wellbeing routines to a part of women's health that has too often been overlooked.
We sat down with the founders of Ilo Wellness - Clair and Luciana to talk about the gap they wanted to change, why ingredients matter when it comes to intimate care, the meaning behind the playful name Ilo, and their mission to help women feel more confident, connected and at home in their bodies.
From pleasure and connection to small everyday rituals, discover why Ilo believes sexual wellness isn't a luxury, it's part of living well.
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What was the biggest gap you saw in the sexual wellness market that you felt needed to be addressed?
When we started
Ilo Wellness, we felt there was a huge gap between sexual
wellness and everyday self-care. Women invest in skincare, fitness and wellbeing but pleasure was often left out of the conversation. The products available were either overly clinical, hyper-sexualised or made with ingredients and materials that didn't align with the values of modern, health-conscious women. We wanted to create a brand that treated sexual
wellness as self-care, offering beautiful, plant-based, body-safe products that support pleasure, confidence and connection that you are proud to own.
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What does the name "Ilo" mean and how does it reflect your mission?
Ilo stands for I Love Orgasms.
While the name is playful, it represents something much bigger. Orgasms are linked to improved mood, reduced stress, better sleep and a deeper connection with ourselves and our partners. Our mission is to help women feel comfortable exploring their bodies, prioritising pleasure and embracing sexual wellness as an important part of overall wellbeing.
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Many people don't realise how delicate intimate areas are. What should women be looking for when choosing intimate wellness products?
The intimate area is one of the most absorbent parts of the body, which is why it's important to be mindful of what you're using. The skin and mucosal tissue in this area absorbs ingredients more readily than many other parts of the body, making product quality and ingredient transparency especially important.
We encourage women to look for products that are:
Just as we carefully consider what we put on our face or in our bodies, we believe intimate wellness products deserve the same level of scrutiny and care.
What has been the most rewarding part of building Ilo Wellness so far?
The most rewarding part has been hearing the stories from our community.
Whether it's a woman rediscovering pleasure after years of putting herself last, feeling more confident in her body or opening up conversations with her partner, those moments remind us why we started. Knowing we've helped make these conversations more normal and accessible is incredibly fulfilling.
A wellness ritual you can't live without?
Taking a few moments each day to slow down and reconnect with myself.
At Ilo, we believe wellness isn't just about what you eat or how you move, it's also about how connected you feel to your body. For me, that might look like a walk in nature, a mindful skincare routine, using body oil after a shower or simply putting my phone away and being present. Even taking a moment to check in with myself and ask, "What do I need today?" can be powerful.
Wellness doesn't have to be complicated. It's often the small rituals we consistently make time for that help us feel grounded, connected and more in tune with ourselves. That's the philosophy behind everything we create at Ilo.
What's next for Ilo Wellness?
We're continuing to expand our vision of sexual wellness as self-care.
That includes growing our range of intimate and body care products, developing more educational resources and creating products that support women through different life stages, from pregnancy and postpartum to perimenopause and beyond.
Our goal is to become a trusted destination for women's wellbeing, helping more women feel connected to their bodies, their pleasure and themselves.
Because at
Ilo Wellness, we believe sexual
wellness isn't a luxury, it's an essential part of living well.
