About Us

Oohganic Beauty is a new kind of clean-beauty destination, born in Australia and built for women who want style and substance. We curate high-performance, toxin-free skincare, bodycare, haircare and intimate care into one bold curation – no greenwashing, no beige energy. Just clean formulas, confident rituals and products that look as good as they feel.

Our Brand Promise

Oohganic Beauty is the home of premium, toxin-free beauty that actually performs. We curate bold, confident brands so you never have to choose between clean, sexy and seriously effective.

Our Founder

Lisa Farfour drives Oohganic Beauty with 15+ years of global retail expertise, from Dubai's premium stores like Harvey Nichols and Bloomingdale's to pioneering natural brands like Korres. Her product instincts, storytelling passion, and customer focus are fueling Australia's clean beauty revolution-not just a brand, but a community where clean is the new standard.

We've handpicked best-sellers from established indie innovators like Indira Organics and Mylk & Butter Co. (that have spent between 6–8 years crafting clean formulas). With the majority of our products Exclusive to Oohganic Beauty, our curated edit cuts through the noise so you find what truly works.

Our Brand Purpose

We exist to make clean beauty the new standard - just as iconic, expressive, and desired as traditional beauty, but kinder to people and the planet.

Our Brand Values

No Compromise, Clean Performance	Every product is both genuinely clean and genuinely effective.
Curated with Soul	Save time, avoid overwhelm, and discover brands that genuinely fit your standards and style.
Bold, Modern Femininity	Where beauty becomes a self-expressive ritual that feels sexy, confident and culturally relevant.
Aussie Roots, Global Cool	Customers feel connected to both local craftsmanship and global-level taste.
Built for the Collective	Where our customers feel part of a movement, not just buyers in a store

Our Product Selection

At Oohganic Beauty, our mission is to source the cleanest, most effective natural products celebrating innovation, purity, and bold self-expression across every category.

Every product is chosen for its ingredient integrity, brand ethics, and brand appeal because clean beauty should be natural but bold.

Our Oohganics Community

At Oohganics, we're more than a place to shop for clean beauty, we're a movement towards a holistically, naturally beautiful life. Being part of our community means embracing a lifestyle that nourishes inside and out; caring for your body through movement, uplifting your soul through meaningful connections, and supporting your wellbeing through wholesome, healthy eating. Together we're building a culture of beauty that's as much about how you live as it is about what you use.