{"product_id":"violet-cleanser-375ml-blonde-grey-toning","title":"Sophic Violet Cleanser 375ml - Blonde \u0026 Grey Toning","description":"\u003cdiv class=\"product-info__block-item\"\u003e\n\u003cdiv class=\"prose\"\u003e\n\u003cdiv class=\"accordion__content prose\"\u003e\n\u003cp\u003e\u003cstrong\u003eTone. Brighten. Revitalise.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eViolet Cleanser is a gentle, sulphate-free toning shampoo created for blonde, grey, and silver hair. It cleanses comfortably while helping neutralise the look of brassiness, leaving colour cooler, brighter, and more refined. Infused with violet pigments and antioxidant-rich Australian botanicals, it supports softness and shine without the dry, over-processed feel often associated with traditional purple shampoos.\u003c\/p\u003e\n\u003cp\u003eDesigned for frequent use, it gradually builds tone over time. Use every second day for a brighter, cooler finish, or less often for a softer, more subtle correction.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eThe colour is unapologetically violet - because when unwanted warmth appears, subtle isn't always useful.\u003cbr\u003eViolet Cleanser combines effective toning with the SOPHIC philosophy that blonde and grey hair still deserves beautiful care.\u003c\/span\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e✧\u003cstrong\u003eLong-lasting value:\u003c\/strong\u003eUp to 3 months of use from a 375ml bottle and up to 6 months from a 1L bottle.*\u003c\/p\u003e\n\u003cp\u003e✧\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eMade in Australia\u003c\/strong\u003e\u003cbr\u003e✧\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eTrusted by salons\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethroughout Australia \u0026amp; New Zealand\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e✧Pump sold separately to encourage reuse of your SOPHIC pump and reduce waste\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info__block-item\"\u003e\n\u003cdiv class=\"prose\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003c\/em\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sophic","offers":[{"title":"Default Title","offer_id":45968158785715,"sku":null,"price":65.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/7086\/5843\/files\/sophic-violet-shampoo.webp?v=1788689284","url":"https:\/\/www.oohganics.com.au\/products\/violet-cleanser-375ml-blonde-grey-toning","provider":"Oohganics","version":"1.0","type":"link"}